Marketing Strategy

Marketing Strategy

Assetux's marketing strategy aims to rapidly grow user adoption, foster community engagement, and boost brand visibility across blockchain ecosystems. With 80 million ASX tokens allocated for marketing, community growth, giveaways, and airdrops, the strategy spans 24 months, releasing 3.333 million tokens monthly. Key channels include social media, partnerships, events, education, and community participation.

Strategic Partnerships

Collaborations with influencers, blockchain projects, and DeFi protocols will expand reach and drive mutual promotion, leveraging existing user bases and co-branded campaigns. Assetux will also offer partner programs with token rewards and exclusive features for ecosystem partners.

Community Building

Engagement on Telegram, Discord, Twitter, and Reddit will be enhanced by events like X Spaces, bounties, and quizzes. Airdrops will reward early adopters and active participants across social media and campaigns.

Content Marketing and Education

Educational content will guide users through cross-chain exchanges, staking, and DeFi. Assetux will run microtasking campaigns where users earn ASX tokens for completing tasks and quizzes.

Events and Hackathons

Assetux will host hackathons and virtual events to attract developers, offering grants for teams building decentralized applications or tools to enhance the platform.

Referral and Affiliate Programs

Referral programs will reward users for bringing new participants to the platform, with performance bonuses for high-level contributors.

Key Metrics for Success:

- User Growth: Increased platform users via referrals, campaigns, and partnerships.

- Token Utility: Higher ASX transaction volume for fees, staking, and rewards.

- Community Engagement: More activity in microtasks, DAU, and social media.